Coaching for leaders

I work with ambitious leaders who are finding their footing at the helm of rapidly scaling startups. Most of my clients are ready to level up their leadership and want a way to safely expose and address their blind spots. Hyper-vigilant and goal-oriented, you may find yourself unable to enjoy the journey. Maybe you’re prone to “when-then” thinking, believing that when “x” happens you’ll finally be able to relax -- only to discover that when you reach that goal, you move the goalpost. The costs of showing up like this to work are high; exhaustion, relationship challenges, missing out on family life, poor sleep, poor health and unmotivated teams.

As your coach, I'm on your private board of directors – an ally who will challenge you, expose your limiting beliefs, and help you show up at your very best. I bring a toolset specifically designed to help startup leaders identify their growth areas, track their progress, and continually improve themselves and their teams.

Our work together will help you go after big, ambitious goals with more energy and curiosity and find more ease and flow along the way. Not only will you be better able to reach your full potential at work, you’ll have more left in the tank for the people who matter most to you.

Career Transitions

All of my clients have long track records of successes – great schools, great companies, great titles. In fact, most are so intelligent that they're capable of doing a lot of things professionally that they don’t actually enjoy. I call this “failing by succeeding.” Not only are you doing work you don't love, you probably don’t have enough time or energy for your personal life - so you’re actually sacrificing on multiple fronts.

Whether it’s because you aren’t clear on what you want next, feel trapped by golden handcuffs, or worry you're less capable than others think you are – you’re overstayed your welcome in your comfort zone.

As you navigate your next career move we’ll work together for six months, defining what success looks like to you, and getting clear about your unique strengths, values, experiences, passions and capabilities. We’ll get clear on the unique way you create value in the world without even thinking about it and identify a range of possibilities far broader than you could alone.

I do this work because I’ve watched too many remarkable people give up their lives for work that doesn’t light them up, and because I myself made that same mistake for years.

Though this is serious work, the process to get there is a deeply rewarding and (dare I say it) fun journey of self-discovery. This investment you make in yourself will fundamentally change the trajectory of your life. I won’t settle for anything less than spectacular, and I know you won’t either.


I have a "whole person" approach to coaching that drives deep personal and professional transformation. Together, we create work you love that doesn't require you to sacrifice the rest of your life.

My coaching is built on advanced Psychology degrees from Stanford University, certifications from CTI and the International Coaching Federation, Positive Intelligence training and decades of leadership in the corporate world.

In addition to coaching, I advise several startups, guide the brand strategy team at Sparkfire and play hard with my family in the wilds of Maine.

Eric Schurenberg

Mansueto Ventures
(Inc. & Fast Company)

“Hilary, in a style I’d characterize as a blend of persistence, insight and diplomacy-without-bullshit, drove us to rethink Inc. It was powerful stuff. I can’t recommend Hilary Folger enough.”

Vlada Bortnik

CEO & Co-founder
Marco Polo

“Hilary is like a breath of fresh air. She is authentic in how she shows up, very creative, and asks really good clarifying questions that get to the core of the matter. She made me feel heard and cared about the business as a whole, not just her piece in it. It was wonderful to work with her.”

Yoko Shimada

Mitera Collection

"I deeply value Hilary’s years of experience in the highest echelons of the corporate world combined with her down-to-earth, compassionate approach. She has helped me identify and deal with the fears and weaknesses that hold me back, find my voice, and realize my power and potential to tackle the obstacles I see in front of me."

Sarah Sullivan

Assoc. Managing Director
Arabella Advisors

“Hilary has moved our future executives to a higher level of leadership. Her coaching has led to concrete benefits for my team and the business as a whole. She is a resource we'll return to again and again.”

Andrew Le

Buoy Health

"Simply put, Hilary helped us clearly define what we believe in. Her work helped us create a core culture that emanates throughout our product and external culture."

Tiffany Peña

Still Novel

"With Hilary I’ve learned how to take ownership as a leader. She gave me the tools I needed to imagine the company and culture I wanted, and then plan and execute to make that aspiration a reality.”

Monthly PQ Subscription below

© Hilary Folger. All rights reserved.

Say Hello


I look forward to connecting!